Eric Gerson

Content Strategist & Creative Operations Leader specializing in turning complex product frameworks into clear, high-converting digital consumer journeys.

Professional Focus

15+ years managing digital content ecosystems, product experience management (PXM), and complex creative production pipelines. Expert at navigating regulatory requirements while scaling multimedia assets dynamically.

Operational Impact

Proven track record leading internal creative studios, orchestrating direct report designers, and balancing external agency partners to drive organic discovery and brand equity.

-$200K+
Annual Production Costs
-60%
Consumer Claims Payouts
-30%
Cost via AI Tool Automation
+42%
Organic Traffic Growth

Selected Creative Case Studies

Project One • PDP Visual Strategy

Evolving Visual Layouts for Product Understanding

Transitioning square 1000x1000 PDP imagery from standard transactional info-displays into high-impact, confidence-building conversion drivers.

The Challenge Square PDP formats limit canvas space. Over-cluttering layouts with disjointed technical elements compromises message comprehension.
The Insight Data revealed 60% of customer interactions stem from structural confusion, and 80% focus strictly on product application rules.
The Execution Pivoted messaging to bold layout signifiers like "NO MIXING REQUIRED." Transformed educational clarity into active operational confidence, scaling organic traffic metrics by 42%.
Project Two • Video Production Strategy

Template-Driven Video Ecosystems at Scale

Designing an affordable, regulatory-compliant video matrix across 200+ unique SKUs without inflating operational design overhead.

The Strategic Breakthrough While individual EPA-regulated instruction copies vary widely, physical packaging geometries remain completely uniform.
The System Architecture Engineered a modular layout methodology utilizing live-action hand models paired with 3D product renders. Enabled variable instruction blocks to swap dynamically into standard master video timelines.
Project Three • UX & Web Transformation

Reimagining .Com for the Modern Gardener

Transforming BioAdvanced.com from a standard transactional catalog layout into an educational, solution-first digital consumer hub.

The Challenge The original site struggled to balance product discovery with education. Users were overwhelmed by dense content and unclear navigation, making it harder to find what they needed.
The Insight By aligning UX research, SEO insights, and content strategy, we uncovered a key opportunity: users weren’t just browsing, they were looking for solutions. They needed a site that could guide them quickly from question to product to purchase.
The Execution We redesigned the site to simplify product discovery, integrate helpful content, and support retail conversion via PriceSpider. The result is a platform that balances brand storytelling with practical lawn and garden solutions, positioning BioAdvanced as both a trusted authority and a sales driver.